To the CTR of Google AdSense to increase or optimize to some important factors to consider.
A small experiment, with the topic of Google Adsense, Wordpress, click rate, click-price employed, should be revealing results on the optimal advertising from Google Adsense, the ad formats 336 x 280 Large Rectangle 160 x 600 Wide Skyscraper, report .
What you should note the use of advertising with Google Adsense in a Wordpress blog?
Remember it was the advertising quickly and easily in the article can be implemented and not be against the AdSense program policies verstoßt. In addition to the regular readers and feed subscribers are not affected by advertising or harassed. As these visitors generally little click advertising - Advertising or Banner Blind Blind called.
The aim was therefore primarily to advertising on search engines visitor orientation. These aspects berügsichtigen the Wordpress plugin "Who lake Ads" used in the experiment.
Finding the clicking behavior leads to the increase in CTR
The graphics Adsense Heatmap shows the best places display a web page dar. Through this system, the potential of AdSense CTR increased werden.Hier we show how the possible click behavior in the respective search engines visitors could be. Whether it is the Socher I will say in a week koennen.Grundsätzlich click the search behavior of visitors using the templates in states which participate in the AdSense heatmap (more information) oriented. It was the template into several zones, in the colors green and red where the color red for the best display space, with a theoretical maximum potential click (vermutbare high CTR).
This resulted in the following advertising areas with good click-through rates:
1. Advertising Zone 1: Adsense ad directly between title and content
2. Advertising Zone 2: within or even below the Article
While this experiment was not changed, what the values of positive or negative influence such as: Competitive Ad Filter by Adsense.
Click-through rate in comparison to ad sites under the title of the article or
After more than a month, more accurate values, when in the last CTR analysis.
It should be noted that in almost every article every three advertising spots are always used. All proceeds were converted into percentage.
The results clearly show the ad formats, which under the title are a very high click-through rate has, in contrast to ads within a text. This is the compensation for advertisements in the article content, clicking on an equal number slightly higher. Ads in the format "Wide Skyscraper" have just 6 clicks for 16,522 page impressions causes, which clearly demonstrates that in so-called sidebars little to no potential for advertising is available.
Conclusion: These specific experiments on specific topics or articles Wordpress themes to relate imen is important to the CTR and therefore the potential advertising revenue for Adsense in mind. Through this experiment, click-through rates, you can now focus more on two advertising spots concentrate and so increase the CTR.
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